On the afternoon of October 17, Yuexin Led CAPUCINO Italian high-end tile brand upgrade media exchange was held in CAPUCINO Global operations Center, and 20 industry mainstream media were invited to attend to discuss the industry development trend and the influence of brand development and value.

2023年，CAPUCINO創(chuàng)立的第20個年頭，從國際市場到進軍國內(nèi)市場，經(jīng)歷了市場營銷競爭方式的轉(zhuǎn)變。同時，這是一個最好的時代，也是一個最壞的時代。全球經(jīng)濟大環(huán)境放緩，如何在波云詭譎的行業(yè)態(tài)勢中突圍，成為每一個建陶品牌發(fā)展路上迫在眉睫的課題。

In 2023, the 20th year of CAPUCINO's foundation, it has experienced a change in the way of marketing competition from the international market to the domestic market. At the same time, it was the best of times and the worst of times. The global economic environment is slowing down, how to break through in the mysterious industry situation of the wave cloud has become an imminent topic on the development of every Jiantao brand.

躍新·領勢CAPUCINO意式高端瓷磚品牌升級媒體交流薈現(xiàn)場

TAKE A FRESH START AND LEAD A BREAKTHROUGH

躍新出發(fā)，領勢突圍

“每一次革新，都是品牌最鮮活的時光！”CAPUCINO品牌中心總監(jiān)譚耀興提及到，CAPUCINO從國際市場轉(zhuǎn)戰(zhàn)國內(nèi)市場，深度細化全球市場布局。為了能更快適應國內(nèi)市場節(jié)奏，助力終端有效打開國內(nèi)市場，CAPUCINO開啟全新品牌升級戰(zhàn)略，厚積薄發(fā)躍新再出發(fā)！通過品牌、產(chǎn)品、設計、服務、營銷、運營等六位一體升級部署，攜手終端突圍破圈，開啟品牌發(fā)展新篇章！

"Every innovation is the brand's most fresh time!" CAPUCINO Brand Center Director Tan Yaoxing mentioned that CAPUCINO from the international market to the domestic market, the depth of the global market layout. In order to adapt to the rhythm of the domestic market faster and help the terminal to effectively open the domestic market, CAPUCINO opened a new brand upgrade strategy and made a new start! Through brand, product, design, service, marketing, operation and other six integrated upgrade deployment, hand in hand with the terminal break through the circle, open a new chapter in brand development!

CAPUCINO品牌中心總監(jiān)譚耀興品牌升級講解

CORE BENCHMARK, ENTER THE HIGH-END

核心標桿，進軍高端

品牌的戰(zhàn)略布局是企業(yè)增長的重要動作。未來，卡布奇諾意式高端瓷磚將會在全國的東南西北中區(qū)，每個區(qū)域建立2個核心標桿市場，建立銷售服務一體的品牌高地。在2年內(nèi)，全國將打造100家優(yōu)質(zhì)專賣店。同時，品牌將會依托全供應鏈，打造30家純進口意大利專賣店。目前，卡布奇諾意式高端瓷磚正對全國空白市場進行火熱招商，尋找更多志同道合的戰(zhàn)略合作伙伴，進一步擴大市場份額，全力進軍高端瓷磚市場。

Brand strategic layout is an important action for enterprise growth. In the future, Cappuccino Italian high-end tiles will be in the southeast, northwest and central regions of the country, each region to establish two core benchmark markets, the establishment of sales and service integrated brand highland. Within two years, the country will build 100 high-quality stores. At the same time, the brand will rely on the entire supply chain to create 30 pure imported Italian stores. At present, Cappuccino Italian high-end ceramic tile is conducting hot investment in the national blank market, looking for more like-minded strategic partners, further expanding market share, and fully entering the high-end ceramic tile market.

熱烈的研討交流現(xiàn)場

INTERACTIVE LINKS, ACCURATE EXPERIENCE

互動鏈接，精準體驗

在激烈的市場競爭中，高端零售是品牌的未來發(fā)展方向，高級體驗店的建立是勢在必行。CAPUCINO意式高端瓷磚進行了店面的全新升級，在設計與布局、視覺藝術(shù)陳設、高級消費體驗都得到最大化的提升。其中，門店外立面進行了分段式的展示、產(chǎn)品區(qū)域進行藝術(shù)畫廊式展示、休閑區(qū)則更專注消費者的精準體驗感。將為人、材質(zhì)、設計產(chǎn)生更多元深化的鏈接與互動，成為不負期待的材質(zhì)設計交流平臺，構(gòu)筑設計師與客戶的選材靈感之地。

In the fierce market competition, high-end retail is the future development direction of the brand, and the establishment of senior experience stores is imperative. CAPUCINO Italian high-end tiles have been newly upgraded in the store, which has been maximized in the design and layout, visual art furnishings, and high-end consumption experience. Among them, the facade of the store is displayed in segments, the product area is displayed in art gallery style, and the leisure area is more focused on the accurate experience of consumers. It will produce more diversified and deepened links and interactions between people, materials and design, and become an unexpected communication platform for material design and a place of inspiration for designers and customers.

人、產(chǎn)品、設計的鏈接交互，激發(fā)設計靈感

SUPER MATRIX, MAKE IT OUT OF THE RING

超級矩陣，輕顏出圈

基于市場用戶需求，CAPUCINO全新打造全品類覆蓋的超級產(chǎn)品矩陣，建立細分消費群體的產(chǎn)品金字塔贏銷模型。在秋季陶博會期間，CAPUCINO憑借著厚實的產(chǎn)品研發(fā)實力，重磅推出多重工藝疊加的KING Pro“輕顏瓷磚”，通過復雜的工藝疊加創(chuàng)造出輕顏系產(chǎn)品，打破平面顏值局限，于行業(yè)工藝新高度再話質(zhì)感美學！

Based on the needs of market users, CAPUCINO has created a new super product matrix covering all categories and established a product pyramid winning model for segmented consumer groups. During the autumn pottery Fair, CAPUCINO, with its solid product research and development strength, launched the KING Pro "light face tile" with multiple process superposition, creating light face products through complex process superposition, breaking the plane appearance level limitation, and texture aesthetics at the new height of the industry process!

輕顏瓷磚多重工藝疊加的智造技術(shù)處于行業(yè)工藝水平領先位置，產(chǎn)品在色彩、質(zhì)感、光感上的表現(xiàn)力可圈可點。每一項工藝疊加的考究，完美還原真實石材的脈絡肌理，盡顯天然巖石的真實質(zhì)感美學。輕巖質(zhì)的質(zhì)感結(jié)合純正的色彩和原生光感，CAPUCINO輕顏瓷磚必定掀起瓷磚行業(yè)頂配顏值的新風潮！

The intelligent manufacturing technology of multiple process superposition of light ceramic tile is in the leading position of the industry process level, and the product's expressive force in color, texture and light sense is remarkable. The exquisite superposition of each process perfectly restores the vein texture of the real stone and fully shows the real texture aesthetics of the natural rock. Light rock texture combined with pure color and raw light sense, CAPUCINO light ceramic tile will set off a new trend of top matching appearance level in the ceramic tile industry!

輕顏瓷磚亮相，極高顏值吸引一眾媒體朋友

會上，CAPUCINO品牌中心總監(jiān)譚耀興針對大家關注的問題與到場媒體朋友們進行了精彩的互動交流。輕顏瓷磚的重磅推出，為行業(yè)技術(shù)發(fā)展實現(xiàn)了跨越式邁步，也只有不斷推陳出新研發(fā)更多優(yōu)質(zhì)新品，CAPUCINO在為行業(yè)發(fā)展添磚加瓦的同時，讓更多的人能享受CAPUCINO瓷磚帶來的意式高端生活體驗！

At the meeting, Tan Yaoxing, director of CAPUCINO Brand Center, had a wonderful interaction with the media friends present on the issues of concern to everyone. The heavy launch of light face tiles has achieved a leap-forward step for the development of industry technology, and only by constantly innovating and developing more high-quality new products, CAPUCINO contributes to the development of the industry at the same time, so that more people can enjoy the Italian high-end life experience brought by CAPUCINO tiles!

意式，夠意思